"MAXIMIZING WEBSITE CONVERSIONS: New research indicates that customers who complete loan applications online have high quality risk characteristics and a better closing ratio. The report noted that online application took nearly a quarter more clicks to reach at less successful website. But more successful sites generated eight times more loan volume."
This is another news piece I just now saw. Can anybody tell me why there would be "new research" providing data which my students and I knew almost 2 decades ago? As to that last sentence, here the astonishing answer - How about a
Big Red Button on the main page of the website that says
APPLY NOW (it could even be blinking if you liked).
Here's a photo of those that provided yesterday's data including the one's that wrote this report. This was taken when they went to their website class!
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