Wednesday, December 7, 2011

Rebuilding our Industry - Part 2

If you're a small/medium sized owner/operator, I'm sure yesterday's lesson about NOT running your company with hiring Big Commissioned 'salespeople' Promise Maker types, was a bit hard for you to swallow, especially if you used to be only an LO yourself and your employer was sales-production driven (therefore probably a terrible trainer). You've missed-out learning about the dozens of things your Promise Keeper department can do to make your firm excel. Once you think through thoroughly the concept of NOT paying a 6+ figure payroll to your LOs, but instead keep that money in house you'll like the idea.

You'll use that money to pay a first-rate salary to all your employees (the kind you would hope your wife, girlfriend,sister, Mom would get), plus modest bonuses now and then. And with the majority of that money, you'll spend a lot of it marketing and advertising your professionally & ethically operated mortgage company. With YOU directing how your company is seen my the public, you'll quickly discover that it is the company's credibility that attracts and keeps new applicants.

Better YOU show company ethics, morality and credibility than a Big Commissioned salesperson who is constantly challenging your understanding and enforcement of RESPA Section 8 as they bob-and-weave (shuck & jive) about how they compensate others for their referrals.

Given all the new laws and regulations that you need to pay close attention to, letting a salesperson (possibly) jeopardize your company future because you give them too much control, is just plain dumb.

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