Link to Published Articles

Now that I've closed down my former Company, along with both its' chat board and blog, etc. the general sense of my unique perspective isn't as easy to find on Google. This site: http://ezinearticles.com/?expert=Peter_Cugno has a list of almost 3 dozen articles I wrote exclusively for them, and have been published across the net the last several years. They reveal my thoughts on a variety of industry subjects. If you had received any one of our 90+ monthly newsletters (The Mortgageland Journal), then you've seen much of them already.

Exactly What a Good Consultant Can do for You!

So You Can Sell - How You Doing Running a Company with Personnel?

After being extensively trained by The Mother Company (my first 13 years in the business), nearly 30 years running my own firm, about 10 years as a mortgage banker/broker consultant, and another seven or 8 operating a mortgage training center – I have come to feel this as being the norm out there. Let’s pretend of a moment, this is me talking to you (and that it applies):

OK, so you were the top notch number one LO everyplace you worked.  You could bob & weave, work out of the trunk of your car, no office, no staff, no commitment other than the one of earning a gagging commission of every loan you touched (you would demand and get commission splits that made others jealous). You were absolutely certain you were the best salesperson that ever worked in the residential real estate mortgage loan industry.

So, just like many promise ‘makers’ before you, your sales brain figured “if I open my own shop, I can earn 10 times the money!” You did that then suddenly you realized nobody taught you any promise ‘keeper’ skills, you picked up a few here and there though. You stumbled time and time again trying to run your own - company, not really knowing where to focus – since your instincts say sell – sell – sell – sell!

I suggest you bring on board to your company, someone with credentials like mine (you can probably find more on Google), that way you won’t get blind-sided like you just might now. With just a short engagement, you could easily save yourself a bundle $$$ and/or totally snatch your firm from the jaws of defeat (if things are that bad). A long time entrepreneur experienced in our industry can spot a lot of things the sales-type brain normally misses. Sorta like how well elected officials do on economic matters when they have little or no practical experience of running a business.